About Us
We turn global ambitions into
local realities.
Scala Consult delivers in-market implementation for global entreprises and universities across Asia’s key markets.
Backed by experienced local teams and a long-term network of trusted ecosystem partners, we work closely with clients to navigate complex local environments, mitigate market-entry risks, and deliver pragmatic, measurable outcomes.
We serve as your one stop trusted partner, turning regional strategies into concrete action and helping global clients build sustainable local success as a foundation for long-term global growth.
Our Expertise
At Scala Consult,we provide targeted solutions that support businesses, institutions, and executives in navigating China and Southeast Asia through immersive learning experiences, executive engagement, and market localization strategies.
Asia Experiential Learning
For Universities and Research Institutions
Designed to bridge academia and industry, our experiential learning programs provide students and professionals with real-world exposure through study trips, internships, and study-abroad programs. By immersing participants in dynamic business environments, these programs foster a deeper understanding of global industries, cross-cultural collaboration, and practical problem-solving.
Asia Business & Industry Mission
For Enterprises & Institutions
Curated international immersion programs tailored for business leaders, entrepreneurs, and executives to explore innovation ecosystems and emerging market opportunities. These expeditions offer exclusive access to industry leaders, firsthand insights into cutting-edge business practices, and a comprehensive understanding of the strategic dynamics shaping key global markets.
Asia Market Implementation
For Enterprises & Institutions
A structured and execution-driven approach to business expansion, covering market research, regulatory navigation, and localization strategy. We help organizations understand consumer behavior, competitive landscapes, and operational challenges, ensuring a seamless transition into new markets. Through strategic execution and local partnerships, we enable businesses to establish and scale effectively within China and Southeast Asia.
Scala Consult integrates deep regional expertise with hands-on execution, delivering practical solutions that empower businesses and institutions to thrive in some of the world’s most dynamic markets.
We Believe In
INTEGRITY
CONNECTIVITY
GROWTH
Roderick Goh
Managing Director
Leadership
As Managing Director, Roderick charts the company’s strategic direction, cultivates a high-performing team, and ensures strong, consistent execution. He leads by example and prioritizes values-driven leadership to foster sustainable growth and resilience.
Experience
-China & Southeast Asia Commercial Head, Healthcare
Roderick led commercial operations for a French specialty pharmaceutical firm across China and Southeast Asia, generating over USD 60M in annual sales. He strengthened the team, redesigned incentives to drive priority product growth and distributor performance, and upgraded data processes. He also launched digital sales channels and enhanced regional penetration through omni-channel initiatives.
-Board Member & APAC Head, EdTech
Roderick spent five years at an experiential learning firm, serving as one of five Board members guiding its transformation. He led rebranding efforts, co-piloted new business segments and instilled financial discipline. He built teams that successfully led both corporate and student programs.
Education
Bachelor’s degree in Finance, National University of Singapore
Mr. Roberto Lee Jr.
Non-Executive Director
Leadership
Mr. Roberto Lee Jr. is a senior executive with over 20 years of experience in building and scaling businesses across Asia Pacific especially in China and Southeast Asia. Mr Lee believes that ethics and business go hand in hand — and that strong, loyal teams are built through resilience and leading by example.
Experience
• Managing Director, Cardinal Health China
As Managing Director of Cardinal Health China, he oversaw a USD $5 billion P&L spanning pharmaceutical and medtech distribution, e-commerce, and retail. In this capacity, he worked closely with leading multinational pharmaceutical companies, global medtech innovators, domestic manufacturers, hospital systems, regulators, and retail pharmacy chains, establishing a far-reaching professional network across China’s healthcare ecosystem.
He built strong partnerships with both global players seeking to expand in China and local enterprises navigating international markets, giving him unique insight into cross-border healthcare strategies. His relationships extended to key opinion leaders in hospitals, senior government officials shaping healthcare policy, and executives in major state-owned enterprises, enabling him to bridge commercial and regulatory priorities effectively.
• APAC Managing Director, Various Roles
With leadership experience spanning China, Vietnam, Malaysia, and Thailand, he brings cross-industry expertise in healthcare, consulting, and F&B.
Education
MBA from University of Southern California and an EMBA from Tsinghua-INSEAD in 2009.
Enquire for more information about our services, and how we can help solve challenges for your organization.
Contact Information
© 2026 All Rights Reserved.